Learning Outcomes

The Meaning of Floristry

The Ages of Floristry

Modern Floristry

Lesson Summary

In this module, you will be introduced to the discipline of floristry by studying the basic guidelines, requirements and responsibilities involved. You will also learn about the evolution of floristry, from Ancient Egypt to the Victorian Era.

Floristry as a Career

Finding Floristry Vacancies

Floristry Interviews

In this module, you will be introduced to the different careers available in floristry. This will include the requirements, responsibilities, working hours, challenges, advancements and job vacancies in the floristry career. You will also learn how to conduct yourself before, during and after an interview.

The Business Models Available in Floristry

Types of Services Provided by Florists

Handling Customer Accounts

In this module, you will be introduced to the services provided by florists. You will be introduced to the types of businesses floristry can be involved in and what services can be provided. You will also learn how to handle commercial and individual floral accounts.

Create a Business Plan

Setting Up Your Office

Buying and Opening a Flower Shop

Essential Equipment and Supplies

Store Layout, Wholesalers, Suppliers and Orders

In this module, you will learn how to start your own floristry business. This will cover how to create a business plan, set up an office and buy and open a flower shop. You will also be introduced to the equipment and other consideration to think about when opening your won business.

Creating a Marketing Plan

Creating a Marketing Strategy

Advertising and Customers

In this module, you will be introduced to the concept of marketing. This marketing introduction will introduce you to marketing strategy, SEO, online advertising and traditional advertising. You will also learn about dealing with customers.

Anatomy of a Flower

Anatomy of a Plant

Colour is Key

Ethylene Treatment

In this module, you will learn about the systems and anatomy that make up the flowers and plants used for your arrangements. The meanings and importance of flower colours will be covered as well. Lastly, you will learn about the gas ethylene and how it is important to flowers and plants.

Requirements of a Plant

Processing Flowers and Plants

Maintaining Cut Flowers

In this module you will be introduced to processing, storing and maintaining plants and cut flowers. This will also include keeping houseplants alive and healthy in storage. You will also learn about products to keep flowers fresh and how to revive sorry-looking flowers.

First Assessment - Floristry

This assessment will go over the previous modules of the course and test your knowledge so far.

The Perfect Arrangements for Every Season

Favourite Types of Flowers

Foliage

Fillers and Greens

In this module, you will be introduced to the styles of flower arrangements as per all four seasons. You will also learn about the importance of wildflowers, foliage, fillers and greens.

Elements of Floral Design

Principles of Floral Design

Floral Design and Style

Line Theory and Popular Styles

Ikebana

In this module, you will be introduced to elements and principles important to floral design. This will introduce line theory and popular styles of design, while also coving the non-traditional designs of Ikebana.

Making an Arrangement

How to Find the Perfect Vase for a Floral Arrangement

Equipment Needed

Preparing Your Equipment

In this module, you will be introduced to the process of making a floral and a container arrangement. This will include being introduced to the equipment and vase needed. You will also learn how to prepare this equipment to make floral centrepieces.

How to Make an Arrangement for a Vase

How to Make a Hand-Tied Bouquet

How to Make a Boutonniere

How to Make a Basket Garden and Fruit Basket

In this module, you will learn how to make an arrangement for a vase, hand-tied bouquet, boutonniere, basket garden and fruit basket. You will also be introduced to the required materials for each piece.

Wedding and Bridal Floristry: What it Needs

Meeting With Clients

Flowers for the Wedding

How to Make a Wedding Bouquet

Wedding Flowers and Bouquets - Lessons Summary

In this module, you will be introduced to the wedding and bridal floristry industry. This will cover meeting with clients, securing contract successfully, and making arrangements specific to the occasion, including the bouquet.

Funeral Flower Traditions and Etiquette

Flower Meanings and Religious Sensibilities

How to Make a Funeral Wreath

In this module, you will be introduced to floristry for funerals. This will include funeral flower traditions, etiquette, arrangements, and religious sensibilities. You will also learn how to make a funeral wreath.

Second Assessment - Floristry

Course Assessment

Learn how to become a florist and create a wide variety of flower arrangements with this free online diploma course.

Diploma in Floristry

This diploma course teaches you the essential skills required to become a successful florist. We offer a wealth of information, from flower and plant varieties to floral arrangements. If you ever considered turning your passion for flowers into a budding career, this diploma course also teaches you everything you need to know to run your own speciality flower shop. This course suits anyone with an eye for beauty and a love of flowers.

Master the techniques used to create spectacular designs with flowers in this free online floral arrangement course.

Floral Arrangements

This free online course teaches you how to arrange flowers beautifully, either professionally or for fun. Whether you are preparing them for weddings, funerals or other events, it is important to know the meaning and symbolism of different flowers. These small but crucial details can make you stand out as an efficient and caring florist. We provide helpful tips and tricks that keep floral arrangements in line with traditions and proper etiquette.

10 Best Programming Courses for 2025

7 Best Climate Change Courses for 2025: Exploring the Science

DeepLearning.AI to Cross $100M in Sales on Coursera

Coursera 10-K Highlights: Lower Partner Revenue Share, 1k+ Employees

[2025] 2000+ Free SWAYAM + NPTEL Courses

70+ FutureLearn Courses with Free Certificates

Coursera, Udemy, and the $10M+ Video Privacy Battle: Class Action Update

11 Best Applied AI & ML Courses for 2025

7 Best Sketch Courses for 2025

200K Layoffs, $100B Lost: The Tsunami of China’s Regulation on Education

Harvard CS50 in 2025: How to Get a Free Certificate

Open edX Conference 2024: Program & Speakers

7 Best TikTok Marketing Courses for 2025

600+ Courses from Top Med Schools with Free Certificate & CME Credit

The Business of Online Education: A Deep Dive Into Udemy’s Financials

Exploring edX’s “Final” Tax Returns: Revenue Surges, Losses Mount, and Contributions Decline