Learning Outcomes

Getting Started With Google Analytics

Harnessing the Power of Google Analytics

Working Harder on Your Analytics

Setting Goals in Your Analytics

Measure your Marketing

Lesson Summary

Unleash the power of Google Analytics in this module as you learn to create your account, analyse key metrics, and interpret reports to gain insight into your website's performance. You'll also learn the benefits of setting goals, making data-driven decisions, and refining marketing strategies to achieve the best results.

Online Marketing With Google Analytics - Course Assessment

Learn how to use Google Analytics to create data-driven branding campaigns in this free online digital marketing course.

Online Marketing With Google Analytics

Google Analytics lets businesses measure and improve the performance of their online marketing. This digital marketing course explains how to harness the power of Google Analytics to drive market research and design data-driven marketing campaigns. We cover the basics like creating a Google Analytics account and move on to advanced techniques like setting and assigning values to goals, creating customer segments and building custom URLs.

Introduction and Overview

Fundamentals of Google Analytics

Google Analytics Overview

How Does GA Work

Google Admin Panel

Google Tag Manager

Review and Summary

In this module, we will discuss what the Google marketing platform is and what services it offers to its users. Next, we will explore all the benefits, features and functions of Google Analytics in detail. Moreover, we will also discuss the difference between google analytics 3 and google analytics 4.

Introduction GA Advance Topics

Dual Setup (Upgrade)

Install GA4 on a Live Site

Understanding Reporting Options

Conversions, Advertising, Explorations

Google BigQuery

Google Ads and Signals

GA Certification Options

This module will provide a detailed overview of some of the advanced topics in Google Analytics. We will go through some important areas such as Google Bigquery, Google Adwords, Exploration, Reports, etc. In addition, we will explore some demo accounts to understand the practical application of these features in Google Analytics.

Course assessment

In this free online course, gain a comprehensive understanding of GA4 and the features of Google Analytics Reports.

Fundamentals Google Analytics 4

This course will discuss the Google Marketing Platform and what services it offers to its users. Explore in detail all the benefits, features and functions of Google Analytics. This course will also provide a detailed overview of some of the advanced topics in Google Analytics. We will go through important areas like Google BigQuery, Google Tag Manager, Google Adwords, Exploration, Reports, and so on. Don't delay. Register today!

Introducing The Google Ads Masterclass

The Google Ads Formula Calculator

What is Google Ads? Where Do They Appear? Plus a Special Offer

This module provides an introduction to google ads masterclass. It begins by providing a welcome to the course, a link to the facebook group and highlights how to best use this course. This topic covers using a Google Ads formula calculator, figuring the costs per conversion and understanding what google ads are and where they appear.

Let's Set Up Your First Google Ads Account!

Let's Talk About Location Targeting

Setting Languages, Your Daily Budget, and Hourly Reports

Bidding Strategies

Campaign Start and End Dates, Dynamic Search Ads

Ad Extensions

Rotation Settings, Scheduling, Device Targeting, & URL Options

This module provides an introduction to setting up your first Google Ads Account and gives an overview of the campaign settings. In this module you will learn about the Account Hierarchy as well as Location targeting basics. This module will also give you insight into the different types of bidding strategies that would suit your campaign as well as the various ad extensions you can use to enhance your ads.

Ad Groups

This module provides an introduction to setting up your ad groups in your Google Adwords account. This module is dedicated to understanding ad groups and the basics of ad group structure. In this topic you will learn about ad group structure ideas and create your first ad group.

Google Text Ads

Ad Copy Case Study, BJ Fogg Behavioral Model, & Your First Google Ad

This module outlines how to write killer ads in Google ads. In this topic you will learn about the anatomy of Google Text ads and what makes ads successful. This topic also discusses an Ad Copy case study, the BJ Fogg Behavioral Model and creating your first Google Ad.

Diploma in Ultimate Google Ads - First Assessment

You must score 80% or more to pass this assessment.

Google Ads Billing Configurations

This module provides an introduction to setting up your Google Ads Billing. In this topic you will learn all about Billing Details for Google Ads.

Keyword Basics

Keyword Match Types

Negative Keywords

Keyword Research

Keyword Planning

Keyword Organization

Quiz #3: Understanding Keywords

This module provides an introduction to understanding and working with keywords in depth. This module is dedicated to understanding keywords, keyword research, keyword planning and keyword organization. Learn about the various keyword match types as well as negative keywords, traffic sculpting, SEMrush, Pivot Tables andthe Google Keyword Planner.

Account Structure

This module provides an introduction to Account Structure. This module is dedicated to understanding how to structure ad groups like a pro. In this topic you will learn how to create a new ad group, importing keyword lists, creating ads and navigating campaigns.

The Google Ads Auction, Quality Score, & Ad Rank

Advanced Techniques

This module provides an introduction to the Incredible dynamics Of the AdWords Auction. This module discusses the Google Ads auction, click through rate and relevancy. In this topic you will gain an understanding of ad rank, how quality scores are determined and working with Excel Pivot Tables.

Diploma in Ultimate Google Ads - Second Assessment

Diploma in Ultimate Google Ads - Course Assessment

Learn how to use Google Ads to consistently drive quality traffic to websites in this free online diploma course.

Diploma in Google Ads

This diploma course teaches you how to employ Google Ads to grow your business by attracting consistent and profitable web traffic around the clock. Most contemporary customers use Google to search for products and services online, and many businesses lose out because their competitors’ Google Ads campaigns are better optimized. Earn this diploma to learn how to make better use of Google’s algorithms to make sure that your ads make an impact.

Introduction

Background to Google Ads

Key Concepts

Research, Strategy, and Planning

In this module, you will be introduced to the course, its purpose, and learn how it is different from other courses. You will also study the various products contained within the Google Ads platform. Then, the account structure, metric definitions, and audiences will be discussed. Also, the core components of Research and Strategy will be treated.

Campaign Build

Regular Optimizations

Advanced Optimizations

Common Troubleshooting Issues

In this module, study how to build your campaigns and Ad Groups. You will also learn about search terms and how to identify quality score issues in Google Ads. Best practices for ad testing, reporting and ad writing techniques will be developed. Lastly, you will be taught how to solve some common troubleshooting issues that you may encounter.

Understanding Google Ads - Course assessment

Gain a comprehensive understanding of digital marketing and advertising using Google Ads in this free online course.

Understanding Google Ads

This free online digital marketing course serves as a guide to setting up and managing a successful Google Ads account. You will get to understand key terms and concepts in Google Ads and learn how to work with them in addition to many other practical learning areas such as how to plan and build campaigns and Ad Groups, how to deal with some common troubleshooting issues, and what these look like in practice with real-life agency examples.

Introduction to Google Analytics Course

Understanding Google Analytics

Overview of Google Analytics Attributes

Google Analytics Demonstrations

This module, Basics of Google Analytics, explains how Google Analytics works and the attributes of Google Analytics, with basic demonstrations of creating and sharing customised dashboards. You will also be shown how to install Google Analytics tracking code on WordPress sites.

Analysing Google Analytics Reports

Data Boosters and Tools

Tracking in Google Analytics

This module, Advanced Google Analytics, explains how to gain useful insights from the various reports on Google Analytics and the steps in setting up key features of Google Analytics such as goals, campaigns, and trackings.

Google Analytics Fundamentals for Bloggers - Final Course assessment

Master the basics of Google Analytics to improve the performance of your digital services with this free online course.

Google Analytics for Bloggers

Data is crucial to the success of content writing and digital marketing. It helps provide valuable insights into what users want and how to meet their demands. When set up correctly, Google Analytics (GA) can give you very beneficial insights. This free online course will show you how to set up Google Analytics for your site or digital service and use its key features to perform necessary content optimization to boost your website traffic.

Getting Started

Dynamic Search Campaign

Dynamic Ad Targets

Adding Extensions

In this module, you will learn how to set up a Google Ads account quickly and add callout and location extensions. We will also introduce you to the best strategy to target the right audience through an Ads campaign.

Google Analytics

Remarketing Lists

Setting up Conversions

Keyword Campaign Introduction

Adwords Editor

This module will teach you how to connect to Google Analytics to monitor your conversion rate easily. We will also introduce you to Adword editor and its significance to search keywords.

Master the Fundamentals for Google Ads - Course Assessment

Learn to quickly set up a profitable and professional Google Ads campaign with this free online course.

Master the Fundamentals for Google Ads

This free online course will help you to quickly and correctly set up a Google Ads account with the least cost in maintenance fees. The method achieves this by going over each critical element in a step by step procedure and highlights which configuration settings are irrelevant or may cost you more than its financial return. You will also learn to identify, sort and rephrase keywords that will attract the most clients to your business.

Introduction and Requirements

Accounts and What you need to know

YouTube before Websites

Basic Video Editing

Advanced Video Editing

YouTube and Creating an AdSense Account

In this module, we will discuss how to apply for Adsense for your website or YouTube channel. You will learn the step-by-step process for doing so, along with tips on ensuring that your website and channels are fully optimized and meet Googles standards approved for Adsense.

A Complete Guide to Google AdSense & YouTube - Course Assessment

Learn the skills necessary to monetize your website or YouTube account through adverts with this free online course.

A Complete Guide to Google AdSense & YouTube

This free online introductory course on Google AdSense & YouTube aims to educate aspiring and long-time YouTubers and/or website developers on monetizing their website and channels by applying for a Google AdSense account. Have you ever wondered why so many ads keep appearing on so many of your favourite websites? How are the ads beneficial to the website's owner? All of these and many more questions are answered in this all-inclusive tutorial.

12 Best Data Analysis Courses for 2025: From Data to Insights

25% of Coursera Courses Have Peer Reviews: Here Are the Best

6 Best Free OCaml Courses for 2025

Coursera Q1 2022: $120.4M Revenue, $38.3M in Losses, 16K Degree Students

Learn Something New: 100 Most Popular Courses For December

Coursera’s 2025 Strategy: Focusing on Campus, Scaling Back Degrees

BloomTech’s Downfall: A Long Time Coming

6 Best Penetration Testing Courses in 2025

Learn English as a Second Language (ESL) with Hundreds of Courses & Sites

Chinese Edtech Pivots: Well-rounded Education, Hardware, Agriculture E-commerce, Fast-Food, Garments, and More