Learning Outcomes

Defining Marketing

Core Concepts in Marketing

Case Studies

Lesson Summary

In this module you will learn about the process of marketing. You will learn how the marketing process operates and be introduced to core marketing concepts. You will also be presented with real-world examples of good and bad marketing practice.

Marketing of Services

Evolution of Marketing

Contemporary Issues in Modern Marketing Practices

In this module you will learn about the marketing of services and how it differs from the marketing of physical goods. You will learn about how marketing theory has changed drastically over the years to what it is today. You will also learn about current limitations and criticisms of marketing theory.

Introduction to Competitor Analysis

Marketing Objectives

Strategy and Core Competency

In this module you will learn about important features of competitor analysis. You will learn about the objectives of marketing and how they fit into a company’s overall objectives. You will learn about the strategy behind marketing, core business processes and core competency.

PESTEL Framework

Competitive Analysis

Case Study

In this module you will learn about the PESTEL framework and how its factors can affect the way a company does business. You will also be introduced to SWOT analysis and how it is used in business. You will learn about analysing your competitors and customers in order to help your business.

Diploma in Marketing Management - First Assessment

You must score 80% or more to pass this assessment.

Introduction to Marketing Information System

Components of a Marketing Information System

In this module you will learn about the marketing information system and its importance for marketing decision makers. You will learn about the essential components that make up a marketing information system.

Marketing Research Process

MDP and MRP

Exploratory Research - Part 1

Exploratory Research - Part 2

In this module you will learn about different aspects of the marketing research process. You will learn about marketing decision problems and marketing research problems and how they fit into the marketing research process. You will also learn about different types of marketing research. You will learn about exploratory research methods and techniques that can be used in order to help you gain an understanding of issues.

Causal Research

Measurement and Scaling

In this module, you will be introduced to causal research and its different features. You will also learn about different forms of experimental design and statistical design. You will learn how measurement is used in marketing research. You will how scaling works and be introduced to different types of scaling.

Questionnaire and Sampling

Sampling Techniques

In this module, you will first learn about how questionnaires are used for obtaining information. You will then be introduced to the process of sampling. You will learn about the features of different sampling techniques.

Data Collection, Preparation and Analysis

Multivariate Data Analysis

In this module, you will learn about the process for data collection, preparation and analysis for marketing research. You will learn about how data is collected and prepared in order to be ready for analysis. You will learn about hypothesis testing and it’s use in marketing research. You will learn about different methods of data analysis.

Diploma in Marketing Management - Second Assessment

Diploma in Marketing Management - Final Assessment

Learn about marketing management and modern market research techniques with this free Marketing Management course.

Diploma in Marketing Management

This free online marketing management course will show you the main aspects of and tools involved in important market research processes today. You will also be shown the main marketing strategies that suit different types of companies, and how to evaluate marketing strategies. This will teach you marketing management skills in a simple, straightforward manner, and give your marketing skills and résumé a valuable boost.

Introduction to Export/Import Business

Methods and Channels of Export

Marketing Plan, Shipping and E-Exporting

This module will teach you the basics of international trade, types, benefits and limitations of export-import business. You will understand different methods and sources for conducting market research and how to develop a marketing plan. Also, you will learn about various export approaches, product adaptation, branding, labelling and shipping.

Marketing Your Export/Import Business: Proven Strategies and Tactics - Course Assessment

This free online business management course explains how to manage and market a successful export-import operation.

Marketing Your Export/Import Business: Proven Strategies and Tactics

Do you want to launch or grow your import-export company? Are you trying to land an exciting job in international trade? Globalisation provides a variety of opportunities to those aiming to market and sell their goods to foreign markets. Import and export practices are important to most businesses, thus creating a demand for experts in this discipline across a broad spectrum of industries. Sign up to learn how international trade works.

Sports Marketing and Products

Sports Marketing Strategies

Marketing, Sports Media and Loyalty

In this module, you will gain an in-depth understanding of the sports industry and marketing principles. We will cover marketing orientation, brand management, value creation through sports, marketing strategies and international marketing of media rights. We go through the role of sponsorship and event marking, the principles of digital marketing.

Sports Marketing Fundamentals - Course Assessment

Learn the marketing principles and strategies used to promote sports brands in this free online sports marketing course.

Sports Marketing Fundamentals

Millions of people watch sporting events like the FIFA World Cup and the Olympics, making them a great platform on which companies and sports brands can promote their products and services. This course introduces you to sports marketing, the sports industry and the branding techniques used to protect and manage such brands. We examine various famous brand strategies, the ‘marketing mix’, sports sponsorship and the principles of digital marketing.

The Psychology Behind Pricing and Buying Decisions

Anchoring and Price Point Strategies

Scarcity and Urgency in Pricing Psychology

Building an Optimised Pricing Journey With Psychological Strategies

Ethical Pricing Psychology: Proven Strategies to Boost Conversions - Assessment

Discover the powerful psychology behind pricing and consumer buying decisions with this free online course.

Ethical Pricing Psychology: Proven Strategies to Boost Conversions

This course takes you inside the psychology of pricing, where numbers, perception, and behaviour intersect to drive decisions. You’ll learn how anchoring, charm pricing, scarcity, and urgency shape buyer choices and how to combine these strategies to craft a pricing journey that feels valuable and persuasive. Through practical examples and real-world applications, you’ll discover how to price ethically and effectively to increase conversions.

First Principles in Selling Professional Services

Getting Ready to Prospect

Making the Approach

This module examines five rules for selling professional services. Learn to develop your brand with unique business value propositions. Also, discover how to identify your prospects and solve their pain points via solution selling. We discuss the purpose of prospecting and how to persuade prospects by taking them through a purchase funnel.

The Foundations for Selling Professional Services

Building a Case for the Sale

Closing the Sale

Understanding Evasion, Objections, and Aftercare

This module studies the purpose of prospecting and the stages of solution selling. We highlight the skill set for selling professional services. We also reveal what to do after prospecting. Learn to host sales webinars and online meetings and see why people buy or reject a service. Also, learn how to close a sale and handle sales objections.

Diploma in Selling Skills for Professionals - Course Assessment

Earn a sales diploma in this free online course that explains how to find clients and market your professional services.

Diploma in Selling Skills for Professionals

A structured sales process combined with a solid approach to prospecting can increase conversion rates and boost your efforts to secure long-term clients. This sales course helps you to master the selling skills you need to market your professional services in any field or industry. We study strategies like sales prospecting, solution selling and the purchase funnel marketing method. Sign up to earn a sales diploma and learn how to find clients.

Marketing Management

Marketing in India

The Role of Marketing

This module introduces you to the world of marketing. The module begins by teaching you about how marketing came about, the basic principles of marketing and the important roles that marketing has in the business.

Case Analysis

Marketing Environment

This module teaches you about the importance of case analysis and case studies and how they can be used as a tool in marketing. The module also touches on the marketing environment and it's relation to case analysis.

Consumer Behaviour Model

Strategic Marketing and Analysis

Market Strategy and Segmentation

This module begins by teaching you about the Consumer Behaviour Model which leads to an understanding of market strategy. Learning from consumer behaviour, market segmentation and how to strategize to reach the right consumers will be discussed.

Sales Function and Marketing Mix Elements

Business to Business Markets

Analytical Marketing System Models

Decision Models

E-Business

This module teaches you about the Market Environment and how the many parts of the marketing environment work together. You will learn about marketing mix elements as well as different sales functions and Business to Business markets. As this module goes in-depth about the marketing environment, you will also learn about different analytical models which affect marketing.

First Assessment

Market Demands and Concepts

Products and The Product Life Cycle

Pricing Strategies

This module teaches you about different product elements and pricing strategies. You will learn about how ranges in product lines and the product mix can influence consumer perspective and how this can influence the pricing of the products. You will also learn about different ways and considerations when pricing products.

Brands and Channel Management

Advertising, Market Organisation and Management

This module talks about different elements of a business's brand, what it means to have a strong brand and the different channels which communicate these elements. This module also touches on aspects of advertising and marketing channels.

Sales and Marketing Control

Toyota Strategy

This module teaches you about sales and how sales functions play a part in marketing. You will also learn about aspects involved in marketing control. This module ends off by showing you the real-world application of the aspects that were covered.

Café Coffee Day

Oracle Financial Software Solutions

Oilseeds Growers Cooperative Society

This module looks at real-world situations and applies all that you have learnt in this course. You will look at three examples of companies and analyse the examples. This module is important for applying the skills which you have learnt into real examples.

Second Assessment

Course assessment

Study how to integrate strategies, processes, technologies and people across the marketing ecosystem in this course.

Diploma in Integrated Marketing Management

This free online course will teach you about the fundamentals of integrated marketing management (IMM) and its impact on the consumer market. It begins by introducing you to the history of marketing and different concepts in contemporary marketing. You will analyze consumer behavioural models, strategies and management in the context of different brands and advertising.

Using the Media to Promote Your Brand

Personal Branding

Gain Customers through Brand Authenticity

How to Recover when Mishaps Occur

How to Transform Your Business by Rebranding

Personality traits such as honesty and authenticity can help build customer loyalty. In this module, you will learn how creating a personality affects how your customers and audience engage with and perceive your brand. You will also explore key strategies for increasing customer loyalty for your business.

Building Brand Personality and Customer Loyalty - Course Assessment

This free online branding course explores the concept of brand personality and explains how it affects customer loyalty.

Building Brand Personality and Customer Loyalty

Customers show loyalty towards particular brands for a number of reasons. One reason could be that customers perceive a particular brand to have ‘human’ characteristics they can connect with. In this branding course, we explain how to evoke customer affection and loyalty towards your brand. We show you how to build a personal brand and promote it using the media. The course also demonstrates how to transform your business through rebranding.

Marketing Management - Analyzing Competitors and Customers - Course Assessment

Gain a better understanding of the role of competitive analysis utilizing PESTEL and SWOT frameworks in marketing.

Marketing Management - Analyzing Competitors and Customers

Competitive analysis helps an organization identify its competitors and evaluate their strategies. This allows organizations to to determine competitors' strengths and weaknesses relative to their own products or services. This course will teach you the role of competitive analysis in marketing, key business strategies behind marketing, and the importance of analyzing and comparing your company to your competitors.

Unique Competitive Advantage

Effective Product and Service Positioning

Understand unique competitive advantage, its importance, and how to determine, evaluate, identify and test your unique competitive advantage. Learn about effective service and product positioning. Get familiar with chief product and service attributes, competitive positioning analysis, and crafting a solid positioning statement for your business.

Identifying a Target Market

Unique Value Proposition

Learn to find the target market and the process of developing the unique value proposition of your business. Recognize common demographic and psychographic attributes for profiling your target market. Get familiar with the unique value proposition, and how to identify & communicate the emotional & practical benefits your product and service offer.

Market Strategy to Drive Revenue Growth - Course Assessment

Learn the best marketing strategies to drive sales and revenue for your business with this free online course.

Marketing Strategy to Drive Revenue Growth

An entrepreneur or small business owner may not realise that a proper marketing strategy is the main difference between a flourishing startup and a failed one. This course will walk you through marketing tactics, techniques and methods. So if you are running a business or planning to launch one, you will learn to develop a winning go-to-market strategy that will consistently drive sales and increase the revenue of your business.

Introduction to Web3

Core Concepts in Web3

Web3 Marketing Strategies

Tools and Platforms

Challenges and Opportunities

This module will provide a comprehensive introduction to Web3 marketing, exploring the key concepts, strategies, and tools for leveraging blockchain technology and decentralised platforms to engage with audiences and build successful businesses.

Web3 Marketing - Course Assessment

This free online course teaches you how to to leverage the developing web3 platforms to market a variety of products.

Web3 Marketing

The digital marketing landscape is transforming with the introduction of web3. This free online course equips you to navigate this evolution. It explores web3 fundamentals and their impact on marketing strategies. You will learn practical techniques for community building, leveraging the unique dynamics of decentralised platforms. NFT strategies are examined, revealing how these tools can drive engagement and brand loyalty. Enrol now!

Introduction

Marketing Fundamentals

Market Research

Marketing Models

Marketing Gurus Today

In this module, you will be introduced to marketing and learn why it is different from sales. An analogy of a military campaign will be used to explain marketing strategy. You will also study marketing research and tools, marketing models, and some key modern-day marketing personalities who focus their marketing on branding.

Principles of Marketing Strategy - Course Assessment

Gain a comprehensive understanding of the principles and practices of marketing strategy in this free online course.

Principles of Marketing Strategy

Many general marketing practitioners today lack a fundamental understanding of marketing strategy and its importance. This free online course is designed to help you refine your knowledge of the core principles of marketing strategy, research, and models. You will study some modern-day marketing personalities to learn from, along with a strong focus on practicality, digital online application, theories, and real-life experiences.

Creative Effective Display Ads

Remarketing for Customer Retention

Brand Marketing and Direct Response Marketing

How to Create a Stellar Landing Page

This module presents the strategies for growing your business through display advertising. It explains how to make your ad messaging, imagery, and design creative and effective. You will also learn about remarketing, which is targeted at making people keep returning to your site and making them strongly motivated to make a purchase.

Display Advertising for Business Growth - Course Assessment

Learn how to use digital display advertising to grow your business in this free online branding and marketing course.

Display Advertising for Business Growth

Online display advertisements offer an effective way to target potential customers, tell them about your products and increase brand awareness. This marketing course provides strategies that make the most of display ads that are creative and appealing. Most people don’t make a purchase on their first visit to a business website so your marketing strategy must keep customers engaged to encourage them to return to your site through smart branding.

Marketing Mix Factors and Consumer Needs

How Customer Relationships are Built

Marketing and Organizational Strategies

Strategic Marketing Process

Market Environmental Scanning

Ethical Behavior and Social Responsibility in Marketing

In this module, you will learn how to build strong customer relationships and value through marketing. You will also learn how marketing benefits the different stakeholders of society, the elements of an organization's foundation which include its core values, mission, and culture. The purpose of environmental scanning, the concept of social responsibility, and the factors influencing ethical and unethical marketing decisions will also be discussed.

Consumer Purchase Decision Process and Experience

Situational and Psychological Influences on Consumer Behaviors

Psychological and Sociocultural Influences on Consumer Behavior

Understanding Organizations as a Customers

The Organizational Buying Process and Buying Centers

This module introduces you to stages and variations in the consumer purchase decision process. You will learn the situational influences that affect the consumer purchase decision process and also the major psychological and sociocultural influences on consumer behaviour. You will be shown the key characteristics of organizational buying that makes it different from consumer buying. The stages in the organization buying process will also be presented.

An Introduction to Marketing - Course Assessment

Create and strengthen your customer relations to boost profit and productivity with this free online marketing course.

An Introduction to Marketing

This free online course introduces you to marketing. We provide basic advertising skills to enable you to influence the decisions and buying habits of prospective customers. This means using marketing to build stronger relationships and brand awareness to increase income and we can help you sharpen your marketing skills to add more value to the workplace. Effective marketing can help you rise above the noise and chatter of the Information Age.

Setting up a Business Email

Setting up an Email List

How to Write an Effective Email

Email Automation Strategy

This module presents how to build targeted email lists, create compelling email campaigns, optimize open and click-through rates, and leverage automation to maximize engagement and conversions. You will master the art of crafting engaging content and compelling calls to action. Unlock the power of email marketing to drive sales.

Email Marketing for Businesses - Course Assessment

Learn how to drive customer engagement with the effective email marketing strategies covered in this free online course.

Email Marketing for Businesses

Discover the secrets of email marketing in this course. We provide strategies for crafting personalized, targeted emails that drive engagement and conversions and grow your business. We also explain how to use email automation to boost productivity and reach. This marketing course shows you how to create irresistible email campaigns by combining marketing, advertising and branding principles to help you harness the power of digital marketing.

Getting Started With Google Analytics

Harnessing the Power of Google Analytics

Working Harder on Your Analytics

Setting Goals in Your Analytics

Measure your Marketing

Unleash the power of Google Analytics in this module as you learn to create your account, analyse key metrics, and interpret reports to gain insight into your website's performance. You'll also learn the benefits of setting goals, making data-driven decisions, and refining marketing strategies to achieve the best results.

Learn how to use Google Analytics to create data-driven branding campaigns in this free online digital marketing course.

Online Marketing With Google Analytics

Google Analytics lets businesses measure and improve the performance of their online marketing. This digital marketing course explains how to harness the power of Google Analytics to drive market research and design data-driven marketing campaigns. We cover the basics like creating a Google Analytics account and move on to advanced techniques like setting and assigning values to goals, creating customer segments and building custom URLs.