Topic A - What is Social Media?

Topic B - The Growth of Social Media

Review Quiz

In this module, The Rise of Social Media, students will learn about what social media is and how it has grown. Students will start by learning what social media is and what types of social media platforms exist, from blogs to image sharing, social networks, social book-marketing, video sharing, podcasts, and social news. By completing this module, students will have an understanding of where social media came from and what it is.

Topic A - Conducting Market Analysis

In this module, Conducting Market Analysis, students will learn to conduct market analysis. Students will begin by learning about the readiness assessment, which will allow them to gauge how ready the organization is to adopt social media. We will then look at segmentation, targeting, and positioning, or STP analysis. By completing this module, students will understand how to conduct a market analysis.

Topic A - Auditing Social Media

Topic A - Demo 1 - Social Listening Tools

Topic A - Demo 2 - Example of Grading Tools

In this module, Auditing Social Media, students will learn about auditing social media, social listening tools, and get an example of grading tools. This module will discuss the importance of social media auditing to provide a snapshot of where your organization stands in its current social media capacity and performance. By completing this module, students will understand the process of auditing social media.

Topic A - Corporate Culture and Social Media

Topic B - Social Media Goals vs. Business Goals

Topic C - Types of Social Media Platforms

In this module, Setting Goals and Selecting Platforms, students will learn about how corporate culture relates to social media, how the goals of social media can be used to further the goals of the business, and the various types of social media platforms that you will work with as a social media strategist. By completing this module, students will understand how to set goals and select platforms for social media campaigns.

Topic A - The Social Media Policy

Topic A - Demo - Context for Social Media Policy

Topic A - Demo - SocialMedia.org

Topic A - Demo - Utilizing Content

Topic B - Creative Commons

Topic B - Demo - Creative Commons

In this module, Wide-Area Networks, students will learn about the social media policy, context for social media policy, and utilizing content. Students will also learn about the Creative Commons, a nonprofit organization that facilitates free and easy-to-use copyright licenses that provide the public with a way to share and use protected content. By completing this module, students will be able to understand what wide-area networks are and how to use them.

Topic A - Brand Marketing

Topic A - Demo 1 - Brand Marketing

Topic A - Demo 2 - Contests and Promotions

Topic A - Demo 3 - Google Keyword Planner

Topic B - Keyword Selection

Topic B - Demo 1 - Where to use Keywords

In this module, Integrating Marketing Strategies, students will learn about brand marketing, including, contests, promotions, Google keyword planner, keyword selection, and where to use keywords. Brands encompass the identity of a company and its products and services as well as reflecting the personality of the company. Students will learn how this personality ties in with social media marketing strategies.

Topic A - Content Marketing on Social Media

Topic A - Demo 1 - Branded vs. General Content

Topic B - Content Development

Topic B -  Demo 1 - Trending Content

In this module, Developing Effective Content, students will learn about content marketing on social media, branded vs general content, content development, and trending content. Knowing how to best leverage content on social media means you'll understand how to make the most of your content to reach your goals. By completing this module, students will understand how to develop effective content.

Topic A - Understanding the Popular Platforms

Topic A - Demo 1 - Sample Blogs

Topic A - Demo 2 - Wordpress Blogs

Topic A - Demo 3 - Using Facebook

Topic A - Demo 4 - YouTube

Topic A - Demo 5 - Creating a Channel

Topic A - Demo 6 - Uploading Video

Topic A - Demo 7 - Google+

Topic A - Demo 8 - Advertising in Google+

Topic A - Demo 9 - LinkedIn

Topic A - Demo 10 - Business Side of LinkedIn

Topic A - Demo 11 - Twitter

Topic A - Demo 12 - Advertising in Twitter

In this module, Understanding the Popular Platforms, students will learn about understanding the popular platforms, WordPress blogs, using Facebook, YouTube, creating a YouTube channel, uploading a video, Google+, advertising on Google+, LinkedIn, the business side of LinkedIn, Twitter, and advertising on Twitter. By completing this module, students will understand the popular social media platforms that are used.

Topic A - Traditional Website Advertising

Topic A - Demo 1 - SocialMedia Contests

Topic A - Demo 2 - Online Contests

Topic B - Social Media Documentation and Schedules

Topic B - Demo 1 - Editorial Calendar Tool

Topic C - Project Management Software

Topic C - Demo 1 - Performance Dashboard Tool

Topic C - Demo 2 - Social Media Management Tool

In this module, Launching Successful Campaigns, students will learn about traditional website advertising, social media contests, online contests, social media documentation and schedules, editorial calendar tool, project management software, the performance dashboard tool, and the social media management tool. By completing this module, students will understand how to launch successful campaigns on social media.

Topic A - The Community Manager Role

Topic A - Demo 1 - Creating a Response Community

Topic B - Importance of Voice Consistency

Topic B - Demo 1 - Three Personality Musts

Topic B - Demo 2 - Social Media to Build Community

Topic B - Demo 3 - Pinterest

In this module, Managing the Community, students will learn about the community manager role, creating a response community, importance of voice consistency, three personality musts, social media to build community, and Pinterest. Building and managing a community successfully isn't easy, but if done right it can provide a brand with a loyal customer base.

Topic A - Organizational Customer Service

Topic A - Demo 1 - Examples of Feedback

Topic A - Demo 2 - Marketing Personas

Topic B - Social Media Triage

Topic C - Online versus Personal Interactions

In this module, Providing Customer Service, students will learn about organizational customer service, examples of feedback, and marketing personas that are used to help companies better understand their target market. Students will also learn about social media triage and online versus personal interactions. By completing this module, students will understand the process of using social media to provide customer service.

Topic A - Social Media Analytics

Topic A - Demo 1 - Gathering and Analyzing Statistics Related to Social Media

Topic B - Goal Value

Topic B - Demo 1 - Google Analytics

In this module, students will learn about checking and understanding social media analytics. This module also covers gathering and analyzing statistics related to social media to better understand your audience engagement, goal value, and Google analytics. By completing this module students will have a better understanding of the how and why of social media analytics.

Topic A - The Social Media Strategist Career

In this module, The Social Media Strategist Career, students will learn in more depth about what a career as a social media strategist entails. With social media on the rise, understanding how to navigate the new, digital frontier with purpose will provide students with an edge in this new job market. By completing this module, students will understand the social media strategist career path.

Diploma in Social Media Strategy - Assessment

Learn how an effective marketing strategy can make the most out of social media in this free online diploma course.

Diploma in Social Media Strategy

This diploma course provides the skills you need to become an accomplished social media strategist. We study the rise of social media and explain how to conduct and audit market analysis to help you set goals and select content, channels and platforms. We investigate how to create a social media policy and integrate marketing strategies to improve your client’s brand profile. This diploma course teaches you how to use social media to get ahead.

This course traces the rise of social media over the last two decades. We show you how to conduct market analysis to better understand your customer base. We then explain how to audit social networks to identify where to spend resources with maximum return. We use practical demonstrations to illustrate the use of social listening and grading tools.
The course then discusses how to set goals and select platforms that suit your social media content strategy. We examine the role of corporate culture in defining social media marketing plans as we place social media goals in the context of organizational objectives across various platforms. We lay out the process of crafting content that meets your client’s needs step by step.
The course demonstrates how to provide feedback using social media success platforms. We explain how marketing personas work and break down how to organize customer service with examples of target audience feedback. Finally, we show you how to launch successful social media campaigns while composing the relevant documentation and schedules. This diploma course teaches you how to leverage social media into professional success. With its massive audience reach and dynamic marketing capabilities, social media offers organizations the opportunity to reach more people than ever before so sign up to make the most of this exciting new way to communicate.

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Learning Outcomes

Introduction to the GDPR

The Data Protection Officer (DPO) Role in the GDPR

Personal Data Security Guidance for Microenterprises in the GDPR

Five Steps to Secure Cloud-based Environments

Introduction to the GDPR for the Private Individual

What Can Organisations Do Now to Prepare for the GDPR?

The Key Steps You Need to Take to Ensure Compliance with the GDPR

Lesson Summary

Learn about the GDPR which comes into effect from 25th May 2018, which increases the obligations on organisations around data protection, and gives greater control to individuals over their personal data.

General Data Protection Regulation - Course Assessment

Do you understand GDPR? Or that a company that fails GDPR can get a €20million fine? Take this free online course.

General Data Protection Regulation (GDPR)

This free online General Data Protection Regulation (GDPR) course will teach you everything you need to know about European data protection regulations. Data protection regulations can be difficult to correctly understand and apply, however, any company that fails to meet GDPR compliance can be fined for up to €20 million. This free online course will teach you everything you need to know about GDPR to protect yourself from financial loss.

Topic A: Understanding Customer Service

Topic B: Identifying Customer Expectations

Topic C: Providing Excellent Customer Service

In this module, Understanding Customer Service, students will learn the basics of customer service, identifying customer expectations, and providing excellent customer service.

Topic A: Focusing on the Customer

In this module, Focusing on the Customer, students will learn about putting the focus on the customer and their needs.

Topic A: Customer Service and the Telephone

In this module, Customer Service and the Telephone, students will learn about how the telephone relates to customer service and how to handle phone calls.

Topic A: Handling Complaints

In this module, Handling Complaints, students will learn how to handle customer complaints in a professional manner.

Topic A: Enduring Stress

In this module, Enduring Stress, students will learn about how to endure the stresses of working in customer service.

Customer Service Skills - Assessment

Become expert in customer service and polish your professional communication skills in this free online course.

Customer Service Skills

This training course teaches you the basics of customer service. We show you how to focus on the customer to understand their expectations to help you improve their experience of your business. We explain how to deal with stress and constructively interact with clients on the telephone to handle complaints. People’s perceptions of your company’s brand are defined by customer experience, so sign up to make sure they remember you fondly.

ISO 37301:2021 Introduction

Context of the Organization

Expectations from Leadership

Planning for Compliance Management

Providing Support

Operation of Compliance Management System

Evaluating Compliance Performance

Improving the Compliance Management System

This module will introduce you to ISO 37301:2021, the latest compliance management systems standard published by ISO. You will understand the structure and requirements for establishing, developing, implementing, evaluating, maintaining, and improving an effective compliance management system within an organization.

ISO 37301:2021 - Principles of Compliance Management Systems - Course Assessment

Learn the fundamentals of compliance management systems based on ISO 37301:2021 requirements in this free online course.

ISO 37301:2021 - Principles of Compliance Management Systems

This compliance management course will familiarize you with the latest compliance management systems standard published by the International Organization for Standardization (ISO). You will learn the basic elements of compliance management systems by understanding the requirements of ISO 37301:2021. In addition, this course will guide you through establishing, implementing, maintaining, and continually improving a compliance management system.

Business-to-Business (B2B) Markets

Types of B2B Buyers

Buying Centers

Stages in the B2B Buying Process

International B2B Markets and E-commerce

In this module, you will learn about the features of business-to-business markets. You will learn also about the types of buyers in B2B markets and the stages in the buying process.

Marketing Channels and Channel Partners

Typical Marketing Channels

Functions of Channel Partners

Marketing Channel Strategies

Channel Dynamics

In this module, you will learn a great deal about the importance and functions of marketing channels. You will learn about the different types and how they are exemplified in real-world businesses. Lastly, you will learn about channel partners.

Buying Behaviour: Situational Factors

Personal Factors and Buying Behavior

Psychological Factors and Buying Behavior

Societal Factors and Buying Behavior

Consumer's Decision-Making Process

Stages in the Buying Process

In this module, you will learn about the various factors that influence the buying behaviour of consumers. You will learn about the social, psychological, personal and situational factors affecting buying behaviours, as well as the consumer's decision-making process.

Components of Strategic Planning

Organizational Objectives and Strategies

Strategic Portfolio Planning Approaches

In this module, you will learn about the components of strategic planning, value proposition and how to develop organizational objectives. You will also learn about some specific portfolio planning methods like the BCG matrix and the General Electric approach.

Marketing Information Systems

Problem Definition and Research Design

Specifying Samples and Form Design

Data Collection and Analysis

In this module, you will learn about the Marketing Information System and its components. You will also learn in detail the steps in the marketing research process.

Customer Communities

Loyalty Management

Customer Satisfaction

Ethics, Laws, and Customer Empowerment

In this module, you will learn about the relevance of ensuring customer satisfaction, and strategies to employ. You will learn also about loyalty management and the ethics to observe.

Principles of Marketing - Course assessment

This free online diploma course explains how to conduct market research to sell yourself and build customer loyalty.

Principles of Marketing

This free online diploma takes you through common buying trends in business-to-business and business-to-customer markets. We show you how to gather market intelligence using market information systems so you can manage and leverage customer communities to build up customer satisfaction and hence loyalty. This comprehensive course teaches you how to get ahead by selling ideas, products or even yourself.

Introduction to B2B Customer Success Management

Customer Onboarding

Customer Support Strategies

Driving Long-Term Customer Success

This module serves as the foundation for understanding the critical role of customer success in the B2B landscape. You will explore the concept of customer success, learning how it differs from customer support and customer experience. Gain insights into the key metrics that define customer success and how to use them effectively.

B2B Customer Success Management - Course Assessment

Explore B2B Strategies to boost customer satisfaction, retention, and business growth in this free online course.

B2B Customer Success Management

Embark on a journey to become a top-tier Customer Success Manager with this expertly designed course, crafted to empower you with the skills and strategies needed to enhance customer satisfaction and ensure loyalty. You'll learn how to drive customer satisfaction, boost retention, and fuel business growth by mastering the strategies of B2B Customer Success Management. Build a high-performing Customer Success team for your customers. Enrol now!

Retail Management Industry, Progression and Skills

Merchandising

Pricing and Displays

In this module, you will learn the basic principles of retail management and how to advance your career in this field. You will learn what is involved in merchandising and pricing and get a thorough overview of the responsibilities of a retail manager.

Checkout, Sales Concept and Required Skills

Consumer Behaviour and Interpretation

Pre-empting and Solving Issues

In this module, you will learn the importance of using the checkout correctly, the factors involved in the sales process, and how to manage any problems that may occur. You will be introduced to the concept of consumer behaviour and its importance to the retail sector.

Trends and How to Use Them

Targeting Customers

Communicating with Customers

Dealing with Unhappy Customers

In this module, you will learn how to effectively target and communicate with consumers so as to maximise your sales. You will gain an awareness of different trends, and learn how best to communicate with the consumers who enter, how to pitch trends to them, and how to anticipate and deal with any problems which may arise.

Retail Environment and Key Concepts

Creating an Environment

In this module, you will learn how to curate a positive and ideal environment within your store. You will learn how to create and maintain good, healthy customer relationships, and how to handle any issues that may arise with customers, so that your retail output will remain high.

Learn basic merchandising and communications skills involved in retail management with this free online training course.

Retail Management: Merchandising, Sales and Customer Communications

This free online retail management training course will provide a thorough introduction to the basics involved in managing a retail outlet. You will learn the principles behind sales techniques, how to effectively merchandise your products, and the most constructive ways to communicate with your customers. This course is all about how to sell your products and win over your customers, so if you are an aspiring retail manager, get started today.