Learning Outcomes

Sports Marketing and Products

Sports Marketing Strategies

Marketing, Sports Media and Loyalty

Lesson Summary

In this module, you will gain an in-depth understanding of the sports industry and marketing principles. We will cover marketing orientation, brand management, value creation through sports, marketing strategies and international marketing of media rights. We go through the role of sponsorship and event marking, the principles of digital marketing.

Sports Marketing Fundamentals - Course Assessment

Learn the marketing principles and strategies used to promote sports brands in this free online sports marketing course.

Sports Marketing Fundamentals

Millions of people watch sporting events like the FIFA World Cup and the Olympics, making them a great platform on which companies and sports brands can promote their products and services. This course introduces you to sports marketing, the sports industry and the branding techniques used to protect and manage such brands. We examine various famous brand strategies, the ‘marketing mix’, sports sponsorship and the principles of digital marketing.

Target Audience

Marketing Challenges

Advertising Methods

In this module you will learn about advertising for tourism and it covers topics such as Target Audience; Advertising Methods; Issues Facing Marketers.

Determining Objectives

Attracting Attention

Promoting Brand Loyalty

In this module you'll learn about promotional campaigns and it covers topics such as Determining Objectives; Attracting Attention; Promoting Loyalty.

Tourism: Marketing and Promotion - End of Course Assessment

Learn how to create a professional and effective tourism marketing campaign, with this free online course.

Tourism - Marketing and Promotion

This free online course on marketing and promotional campaigns for tourism will teach you the do's and don't of a promotional tourism campaign, teaching you how to identify a target audience, and understand your customers' purchasing process. Effective advertising strategies have been the key to the growth of many modern tourism ventures, grow your business today with this free online course in tourism marketing.

Introduction to Online Advertising

Setting up a Digital Marketing Plan

How to Create a High-Quality Search Ad

Understanding Google Ads

This module covers the key concepts and metrics of online advertising and customer targeting strategies. In addition, it presents different types of online ads, ad copy, visuals, and CTAs. By the end of this module, you will be able to design effective ad campaigns and optimize them for maximum impact and return on investment.

Mastering Online Advertising in the Digital Age - Course Assessment

Learn how to harness the power of digital advertising to boost business growth in this free online marketing course.

Mastering Advertising in the Digital Age

Are you looking for ways to level up your online advertising skills in the digital age? This comprehensive course teaches you how to create compelling ads that capture your audience's attention and drive conversions and sales. We provide modern techniques you can use to design campaigns that stand out in the crowded online landscape. Sign up to learn how to use the internet for marketing, branding and advertising and watch your business flourish.

Introduction to Web3

Core Concepts in Web3

Web3 Marketing Strategies

Tools and Platforms

Challenges and Opportunities

This module will provide a comprehensive introduction to Web3 marketing, exploring the key concepts, strategies, and tools for leveraging blockchain technology and decentralised platforms to engage with audiences and build successful businesses.

Web3 Marketing - Course Assessment

This free online course teaches you how to to leverage the developing web3 platforms to market a variety of products.

Web3 Marketing

The digital marketing landscape is transforming with the introduction of web3. This free online course equips you to navigate this evolution. It explores web3 fundamentals and their impact on marketing strategies. You will learn practical techniques for community building, leveraging the unique dynamics of decentralised platforms. NFT strategies are examined, revealing how these tools can drive engagement and brand loyalty. Enrol now!

A Brief Introduction to Copywriting

A Description of the Copywriting Process

Influence of the Internet on Copywriting

The Underlying Principles of Good Copy

The Copy: Good, Bad, and Indifferent

The Art of Visualizing a Good Copy

Copywriting's Positive Effects on Businesses

Benefits of Copywriting: A Customer-Centered Approach

Knowing the Distinctions Among the Different Forms of Copywriting

Gaining Employment as a Copywriter

This module explains the basics of copywriting for creating effective publicity campaigns. Start by apprehending the copywriter's point of view and the whole writing method. You'll then learn how to spot lousy text and the benefits of good ad writing. Finally, you'll gain proficient tips on how to write compelling and profitable copy to get a job.

Copywriting Mastery: Key Concepts for Effective Communication - Course Asses

Master the basics of copywriting in this free online course and learn how to apply them to write engaging content.

Copywriting Mastery: Key Concepts for Effective Communication

This copywriting course is ideal if you want a career as a copywriter. We explain how to write compelling content and demonstrate the value of persuasive writing in advertising, marketing and branding. Whether you want to work for an advertising agency or as a freelancer, this course provides the communication skills you need to shine as a copywriter. We explain how to update the ancient art of persuasion with modern copywriting techniques.

Creative Effective Display Ads

Remarketing for Customer Retention

Brand Marketing and Direct Response Marketing

How to Create a Stellar Landing Page

This module presents the strategies for growing your business through display advertising. It explains how to make your ad messaging, imagery, and design creative and effective. You will also learn about remarketing, which is targeted at making people keep returning to your site and making them strongly motivated to make a purchase.

Display Advertising for Business Growth - Course Assessment

Learn how to use digital display advertising to grow your business in this free online branding and marketing course.

Display Advertising for Business Growth

Online display advertisements offer an effective way to target potential customers, tell them about your products and increase brand awareness. This marketing course provides strategies that make the most of display ads that are creative and appealing. Most people don’t make a purchase on their first visit to a business website so your marketing strategy must keep customers engaged to encourage them to return to your site through smart branding.

Getting Started With Google Analytics

Harnessing the Power of Google Analytics

Working Harder on Your Analytics

Setting Goals in Your Analytics

Measure your Marketing

Unleash the power of Google Analytics in this module as you learn to create your account, analyse key metrics, and interpret reports to gain insight into your website's performance. You'll also learn the benefits of setting goals, making data-driven decisions, and refining marketing strategies to achieve the best results.

Online Marketing With Google Analytics - Course Assessment

Learn how to use Google Analytics to create data-driven branding campaigns in this free online digital marketing course.

Online Marketing With Google Analytics

Google Analytics lets businesses measure and improve the performance of their online marketing. This digital marketing course explains how to harness the power of Google Analytics to drive market research and design data-driven marketing campaigns. We cover the basics like creating a Google Analytics account and move on to advanced techniques like setting and assigning values to goals, creating customer segments and building custom URLs.

Pricing and Skimming

Power Block Pricing

Solving Pricing Problems

Price Base Segmentation

Markdown Pricing and Dynamic Pricing

Price Bundling

Price Sales Promotion

In this module, you will be introduced to the concept of pricing in marketing analytics, as well as how to approach a situation where there are multiple prices at multiple periods. You will also be introduced to the attributes of pricing, as well as the functions of other methods of pricing.

Micro Level Analysis

Linear Model

Impact of the Advertising Model

Advertising Models Equation

Media Data

In this module, you will be introduced to marketing mix models, as well as the advertising models in marketing analytics. You will also be introduced to the utilization of the macro-level cost analysis in marketing mix models, as well as how to understand when marketing decisions affect customers.

Pricing and Marketing Mix Models in Marketing Analytics - Course Assessment

Master effective pricing and marketing mix model techniques in marketing analytics in this free online course.

Pricing and Marketing Mix Models in Marketing Analytics

Take your marketing analytics skills to the next level by registering for this free in-depth course that covers pricing, marketing mix models and digital marketing analytics. You will learn the concept of pricing in marketing analytics, as well as how to approach a situation where there are multiple prices at multiple periods. You will also study the importance of macro-level cost analysis and different advertising models.

Programmatic Advertising & Real Time Bidding (RTB)

Waterfalls and  Header Bidding

Mobile - SDKs & Consumer Trends

This module introduces programmatic advertising and real-time bidding (RTB). It illustrates the waterfall method of advertising and header bidding. Also, this module discusses how publishers increase revenue from their Ad inventory. It explores standard kit development (SDK) and mobile trends.

Verification and Viewability

Data Collection and Use

The Future of Digital Advertising

This module introduces verification and fraudulent traffic. It analyzes the different types of data needed by advertisers, the laws governing the gathering of these data and data management platforms. Also, this module discusses the future of digital marketing and advertising: Google EBDA and Amazons TAM.

Digital Advertising and Marketing 201 -  Course Assessment

Learn the aspects of programmatic advertising, ad fraud, and the future of digital marketing in this free online course.

Digital Advertising and Marketing 201

Digital marketing is a huge industry which if used right can take a business from zero to a hundred in no time. This free online digital marketing certification on digital marketing and programmatic advertising gives a more in-depth explanation of the complex world of digital marketing and advertising and explores the procedures that occur every day to deliver trillions of ads on billions of digital devices including ad fraud and viewability.

Robert Darnton: What is the History of Books?

Benedict Anderson: The Origins of National Consciousness

In this module, you will learn about the history of books in Europe and who the important parties involved in the creation and distribution of books were. You will also learn how print contributed to the standardization of languages, influenced the spread of ideas, and affected the politics and economics of European societies.

Colonialism

Print in Bengal

Surveillance and Censorship

In this module, you will learn about colonialism and its link to capitalism. You will be taught the consequence of capitalism, the concept of civilizing mission and the resistance to colonial hegemony. You will also learn about the concept of print in Bengal, the movement towards surveillance and censorship in colonial India and the rise of the Telugu novel.

Print, Electronic and Digital Media First Assessment

Publishing in Hindi and Urdu

Walter Benjamin: The Work of Art in the Age of Mechanical Reproduction

Raymond Williams: Television

In this module, you will learn how printing developed in northern India and its socio-political influence on India. You will also understand the effect mechanical reproduction of arts has on the value attributes of art. Finally, you will also learn about the effect the development of electronic media has had on human society.

Nicholas Carr: Juggler's Brain

Scott Galloway: Google

Zeynep Tufecki: Twitter and Facebook

In this module, you will be introduced to digital media and the human mind, the power of Google, social media and its politics. Also, you will be shown government control over social media and the policies of identity on social media. Furthermore, you will be taught the movement of mass media to social media and the effects of networks and the Internet.

Print, Electronic and Digital Media Second Assessment

Print, Electronic and Digital Media - Course assessment

Learn about the advancement of human communication from print to electronic formats and then to digital media.

Diploma in Print, Electronic and Digital Media

Explore the development of print and how it contributed to the standardisation of languages and influenced the spread of ideas in Europe and India in this free online course. Study how traditional print publications transformed into electronic communications before seeing the impact of the arrival of digital media. This course also looks at the rise of the Internet and the role of social media in human communications.

Introduction to Influencer Marketing

Building Relationships With Influencers

Crafting Effective Influencer Campaigns

Influencer Marketing Regulations and Challenges

This module explores Influencer Marketing dynamics. You will learn to build effective influencer relationships, craft compelling campaigns, and analyse their impact. Covering legal guidelines, disclosure requirements, and common challenges, the module ensures a comprehensive understanding of ethical and effective influencer marketing strategies.

Influencer Marketing - Course Assessment

Crafting compelling campaigns and applying proven influencer marketing strategies in this free online course.

Influencer Marketing

This marketing course presents the techniques for crafting compelling campaigns that resonate with target audiences. It also provides guidelines for navigating regulatory landscapes. You will master the art and science of forging authentic connections. Whether you're a marketer, business owner, or aspiring influencer, this course presents current trends and innovations that will help you stay ahead in this ever-evolving field. Enrol today.

Introduction to Storytelling in Marketing

Fundamentals of a Good Story

Storytelling Structure

Advanced Storytelling Techniques

In this module, you will explore the essentials of storytelling in marketing. Grasp fundamental story elements, structures, and advanced techniques. Learn to weave engaging narratives and explore the psychology behind storytelling's impact on consumer behaviour.

Developing a Compelling Brand Story

Enhancing Brand Voice Through Storytelling

Visual Storytelling Essentials

Effective Use of Visual Media

Maximising the Impact of Visual Narratives

In this module, you will master the art of crafting captivating brand stories. Identify your brand's core values, develop a persona, and create consistent narratives. Discover the power of visuals and effectively combine text and imagery for maximum impact.

Digital Storytelling Tools and Platform

Engaging and Persuading with Stories

Measuring the Impact of Your Story

Ethics and Authenticity in Storytelling

Overcoming Challenges in Storytelling

In this module, you will learn to implement storytelling campaigns using digital tools and platforms. Engage and persuade audiences with effective content. Measure your campaign's impact through KPIs and data analysis, and ensure ethical storytelling practices.

Mastering Brand Narratives - Course Assessment

Learn how to combine the elements of storytelling to create brand narratives in this free online marketing course.

Mastering Brand Narratives: The Ultimate Guide to Storytelling for Marketers

This marketing course explains how to unleash your inner marketer and craft captivating brand narratives, engage audiences and drive conversions. We help you master techniques like the ‘Three-Act structure’, visual storytelling, hooks and cliffhangers used to create persuasive content like blogs and social media stories. Sign up to enhance your marketing strategy, build brand loyalty and leave a lasting impression with powerful, engaging stories.

Getting Started

Introduction to Programmatic Advertising

Using Data To Inform Buyers

This module introduces the programmatic process. You will learn about the programmatic setup and programmatic advertising. The common pricing models and ad units will be discussed. This module explains how advertisers use ads to decide which inventory to buy. Learn about data and targeting as well as Data Managers Platform DMPs.

Programmatic vs RTB

Pricing And Auctions

Setting Up The Header

This module introduces programmatic integration types connecting supply to demand. Learn the difference between Programmatic and RBT. The pragmatic integration types connecting supply to demand will be discussed. This module outlines common reporting metrics and the different types of auctions. This module describes the features of advertising.

Fundamentals of Programmatic Advertising Strategies - Course Assessment

This free online course examines the programmatic advertising process, pricing and how mobile heading bidding works.

Basics of Programmatic Advertising Strategies

Fundamentals of Programmatic Advertising Strategies is a free online digital advertising certification on programmatic advertising which analyzes all the different parts of advertising. You will refine your knowledge of digital advertising by learning all about the common pricing models, ad units, how advertisers use ads to decide which inventory to buy, data, ad targeting, mobile heading bidding as well as Data Manager Platforms (DMPs).

Creating a Mindset for Success

The Digital Marketing Agency Business Model

Getting Started With a Digital Marketing Agency

This module will explain how to get into the right mindset to achieve success as a digital marketer. In addition, it will discuss how to set up and operate your own digital marketing agency business.

Setting Up Your Website

Setting up Your Business Email

How to Increase Productivity

This module will teach you how to set up your own website, register your domain name, set up a business email, and use different apps and tools to help you be more productive.

The Client Acquisition System

Finding Hot Leads

Prospecting Potential Leads With Google

This module will discuss a guaranteed method for getting hot leads for your Digital Marketing business. Learn how to target specific niches, what to look for in potential clients, and approach a client to get them interested in working with you.

Getting Clients With Google Ad Video Audits

Getting Clients With Facebook Ad Video Audits

Finding Leads and Email Addresses

The Art of Cold Emails

Converting Emails Into Meetings

This topic will teach you how to search for potential clients using existing Google and Facebook Ads and auditing their ads to show them how to increase their leads. You will also learn how to write emails that will get you to schedule meetings with prospects.

Booking and Email Automation Software

Lead Generation With LinkedIn

Facebook Leads Funnel

The Cold Calling System

This module will teach you how to use Linkedin and Facebook Ad campaigns to generate leads, how to use apps that will automate cold emails follow-ups, and how to make successful cold calls to businesses.

Communicating Efficiently

Overcoming Objections

The Perfect Discovery and Presentation Call

Onboarding Clients

This module will discuss how to master sales. Learn about the psychology behind making a sale, how to get into the right frame of mind, how to overcome sales objection and how to close and onboard your new clients.

First Assessment - Advanced Diploma in Mastering Elite Digital Marketing for Consultants.

This assessment enables you to review your learning so you can determine your knowledge and understanding of Modules 1 to 6 of the following course: 

• Advanced Diploma in Mastering Elite Digital Marketing for Consultants.

Google Ad Basics

Set Up Your Account and Campaign

Keyword Research Basics

This topic will discuss the basic components of a Google Ad and will teach you how to use the basic tools available in Google Ads Business Manager to create your ad campaigns.

Start your very own digital marketing agency by applying these core skills in this free online course.

Advanced Diploma in Mastering Elite Digital Marketing for Consultants

Explore how to start a digital marketing agency and position yourself as an expert in this field. This free online course will show you how to attract more customers for your clients. We will guide you, step by step, on how to get into the right mindset to achieve success. Discover how to find your first clients and set up automated systems for client acquisition. Then, we'll show you how to master cold calling and managing ads with ease.