Learning Outcomes

Getting Started With Google Analytics

Harnessing the Power of Google Analytics

Working Harder on Your Analytics

Setting Goals in Your Analytics

Measure your Marketing

Lesson Summary

Unleash the power of Google Analytics in this module as you learn to create your account, analyse key metrics, and interpret reports to gain insight into your website's performance. You'll also learn the benefits of setting goals, making data-driven decisions, and refining marketing strategies to achieve the best results.

Online Marketing With Google Analytics - Course Assessment

Learn how to use Google Analytics to create data-driven branding campaigns in this free online digital marketing course.

Online Marketing With Google Analytics

Google Analytics lets businesses measure and improve the performance of their online marketing. This digital marketing course explains how to harness the power of Google Analytics to drive market research and design data-driven marketing campaigns. We cover the basics like creating a Google Analytics account and move on to advanced techniques like setting and assigning values to goals, creating customer segments and building custom URLs.

Introduction and Overview

Fundamentals of Google Analytics

Google Analytics Overview

How Does GA Work

Google Admin Panel

Google Tag Manager

Review and Summary

In this module, we will discuss what the Google marketing platform is and what services it offers to its users. Next, we will explore all the benefits, features and functions of Google Analytics in detail. Moreover, we will also discuss the difference between google analytics 3 and google analytics 4.

Introduction GA Advance Topics

Dual Setup (Upgrade)

Install GA4 on a Live Site

Understanding Reporting Options

Conversions, Advertising, Explorations

Google BigQuery

Google Ads and Signals

GA Certification Options

This module will provide a detailed overview of some of the advanced topics in Google Analytics. We will go through some important areas such as Google Bigquery, Google Adwords, Exploration, Reports, etc. In addition, we will explore some demo accounts to understand the practical application of these features in Google Analytics.

Course assessment

In this free online course, gain a comprehensive understanding of GA4 and the features of Google Analytics Reports.

Fundamentals Google Analytics 4

This course will discuss the Google Marketing Platform and what services it offers to its users. Explore in detail all the benefits, features and functions of Google Analytics. This course will also provide a detailed overview of some of the advanced topics in Google Analytics. We will go through important areas like Google BigQuery, Google Tag Manager, Google Adwords, Exploration, Reports, and so on. Don't delay. Register today!

Topic A - What is Social Media?

Topic B - The Growth of Social Media

Review Quiz

In this module, The Rise of Social Media, students will learn about what social media is and how it has grown. Students will start by learning what social media is and what types of social media platforms exist, from blogs to image sharing, social networks, social book-marketing, video sharing, podcasts, and social news. By completing this module, students will have an understanding of where social media came from and what it is.

Topic A - Conducting Market Analysis

In this module, Conducting Market Analysis, students will learn to conduct market analysis. Students will begin by learning about the readiness assessment, which will allow them to gauge how ready the organization is to adopt social media. We will then look at segmentation, targeting, and positioning, or STP analysis. By completing this module, students will understand how to conduct a market analysis.

Topic A - Auditing Social Media

Topic A - Demo 1 - Social Listening Tools

Topic A - Demo 2 - Example of Grading Tools

In this module, Auditing Social Media, students will learn about auditing social media, social listening tools, and get an example of grading tools. This module will discuss the importance of social media auditing to provide a snapshot of where your organization stands in its current social media capacity and performance. By completing this module, students will understand the process of auditing social media.

Topic A - Corporate Culture and Social Media

Topic B - Social Media Goals vs. Business Goals

Topic C - Types of Social Media Platforms

In this module, Setting Goals and Selecting Platforms, students will learn about how corporate culture relates to social media, how the goals of social media can be used to further the goals of the business, and the various types of social media platforms that you will work with as a social media strategist. By completing this module, students will understand how to set goals and select platforms for social media campaigns.

Topic A - The Social Media Policy

Topic A - Demo - Context for Social Media Policy

Topic A - Demo - SocialMedia.org

Topic A - Demo - Utilizing Content

Topic B - Creative Commons

Topic B - Demo - Creative Commons

In this module, Wide-Area Networks, students will learn about the social media policy, context for social media policy, and utilizing content. Students will also learn about the Creative Commons, a nonprofit organization that facilitates free and easy-to-use copyright licenses that provide the public with a way to share and use protected content. By completing this module, students will be able to understand what wide-area networks are and how to use them.

Topic A - Brand Marketing

Topic A - Demo 1 - Brand Marketing

Topic A - Demo 2 - Contests and Promotions

Topic A - Demo 3 - Google Keyword Planner

Topic B - Keyword Selection

Topic B - Demo 1 - Where to use Keywords

In this module, Integrating Marketing Strategies, students will learn about brand marketing, including, contests, promotions, Google keyword planner, keyword selection, and where to use keywords. Brands encompass the identity of a company and its products and services as well as reflecting the personality of the company. Students will learn how this personality ties in with social media marketing strategies.

Topic A - Content Marketing on Social Media

Topic A - Demo 1 - Branded vs. General Content

Topic B - Content Development

Topic B -  Demo 1 - Trending Content

In this module, Developing Effective Content, students will learn about content marketing on social media, branded vs general content, content development, and trending content. Knowing how to best leverage content on social media means you'll understand how to make the most of your content to reach your goals. By completing this module, students will understand how to develop effective content.

Topic A - Understanding the Popular Platforms

Topic A - Demo 1 - Sample Blogs

Topic A - Demo 2 - Wordpress Blogs

Topic A - Demo 3 - Using Facebook

Topic A - Demo 4 - YouTube

Topic A - Demo 5 - Creating a Channel

Topic A - Demo 6 - Uploading Video

Topic A - Demo 7 - Google+

Topic A - Demo 8 - Advertising in Google+

Topic A - Demo 9 - LinkedIn

Topic A - Demo 10 - Business Side of LinkedIn

Topic A - Demo 11 - Twitter

Topic A - Demo 12 - Advertising in Twitter

In this module, Understanding the Popular Platforms, students will learn about understanding the popular platforms, WordPress blogs, using Facebook, YouTube, creating a YouTube channel, uploading a video, Google+, advertising on Google+, LinkedIn, the business side of LinkedIn, Twitter, and advertising on Twitter. By completing this module, students will understand the popular social media platforms that are used.

Topic A - Traditional Website Advertising

Topic A - Demo 1 - SocialMedia Contests

Topic A - Demo 2 - Online Contests

Topic B - Social Media Documentation and Schedules

Topic B - Demo 1 - Editorial Calendar Tool

Topic C - Project Management Software

Topic C - Demo 1 - Performance Dashboard Tool

Topic C - Demo 2 - Social Media Management Tool

In this module, Launching Successful Campaigns, students will learn about traditional website advertising, social media contests, online contests, social media documentation and schedules, editorial calendar tool, project management software, the performance dashboard tool, and the social media management tool. By completing this module, students will understand how to launch successful campaigns on social media.

Topic A - The Community Manager Role

Topic A - Demo 1 - Creating a Response Community

Topic B - Importance of Voice Consistency

Topic B - Demo 1 - Three Personality Musts

Topic B - Demo 2 - Social Media to Build Community

Topic B - Demo 3 - Pinterest

In this module, Managing the Community, students will learn about the community manager role, creating a response community, importance of voice consistency, three personality musts, social media to build community, and Pinterest. Building and managing a community successfully isn't easy, but if done right it can provide a brand with a loyal customer base.

Topic A - Organizational Customer Service

Topic A - Demo 1 - Examples of Feedback

Topic A - Demo 2 - Marketing Personas

Topic B - Social Media Triage

Topic C - Online versus Personal Interactions

In this module, Providing Customer Service, students will learn about organizational customer service, examples of feedback, and marketing personas that are used to help companies better understand their target market. Students will also learn about social media triage and online versus personal interactions. By completing this module, students will understand the process of using social media to provide customer service.

Topic A - Social Media Analytics

Topic A - Demo 1 - Gathering and Analyzing Statistics Related to Social Media

Topic B - Goal Value

Topic B - Demo 1 - Google Analytics

In this module, students will learn about checking and understanding social media analytics. This module also covers gathering and analyzing statistics related to social media to better understand your audience engagement, goal value, and Google analytics. By completing this module students will have a better understanding of the how and why of social media analytics.

Topic A - The Social Media Strategist Career

In this module, The Social Media Strategist Career, students will learn in more depth about what a career as a social media strategist entails. With social media on the rise, understanding how to navigate the new, digital frontier with purpose will provide students with an edge in this new job market. By completing this module, students will understand the social media strategist career path.

Diploma in Social Media Strategy - Assessment

Learn how an effective marketing strategy can make the most out of social media in this free online diploma course.

Diploma in Social Media Strategy

This diploma course provides the skills you need to become an accomplished social media strategist. We study the rise of social media and explain how to conduct and audit market analysis to help you set goals and select content, channels and platforms. We investigate how to create a social media policy and integrate marketing strategies to improve your client’s brand profile. This diploma course teaches you how to use social media to get ahead.

Welcome to the Course!

Creating your Google Data Studio Account

Exploring Data Sources, Tables and Filters

Creating Calculated Fields and Custom Dimensions

Creating a Time Series and Comparing Date Formats

This module explains the concept of data visualization and acts as an introduction to Google Data Studio, the data visualization tool that will be used throughout the entire course. You will also be able to connect your first data source and create a sample table with filters and segments.

What is Data Blending and the Concept of JOINs

How to Use Conditional Formatting

Access Permissions and Data Credentials

In this module, you learn how to blend different types of data and the concept of join keys. You will get the chance to use sample Google Sheets data to create charts based on single/multiple dimension joins. In addition, you will explore advanced design techniques such as conditional formatting and also learn how to share reports with others.

Introduction to Data Visualization - Course Assessment

Learn how to visualize raw data and build insightful dashboards with Google Data Studio in this free online course.

Introduction to Data Visualization

This free online course will show you how to execute powerful data visualization utilizing Google Data Studio. We'll show you how to design compelling reports for clients, internal stakeholders, partners or whoever your target audience might be. We'll equip you to use data connectors and tables, create dynamic filters and blend different data sources. You'll also learn to utilize the CASE and IF statements and and collaborate and share reports.

Introduction to Marketing

Economic Roots of Marketing

Unique Value Propositions

Identifying Your Customers

Exercise - Find and Talk to Your Customers

Calculating Your Target Market Size

In this module, you will be introduced to the basic concepts of marketing. You will also learn about marketing from a business owner's perspective and unique value propositions. The module also discusses how to identify your customers and interact with them.

Social Media and Content Marketing

Affiliate Marketing

Paid Marketing

Marketing Plans

Your Online Presence

Additional Strategies

In this module, you will be introduced to the basic marketing principles and how they can be applied in the real world. You will also learn about how to create a marketing strategy and leverage large platforms. The module also discusses the secret behind having a good quality product.

Building a Sales Team

Basic Search Engine Optimization

Introduction to Keyword Research

Top SEO Ranking Factors

Using Google Analytics

A/B Testing and Example

In this module, you will learn about the basic requirements for building a team and search engine optimization. You will also learn about top SEO ranking factors and how to use google analytics. The module also discusses the history of SEO and how to implement A/B testing.

Offline Marketing

Business Networking

Lessons from the Masters

In this module, you will learn about offline marketing and how to build a strong business network. You will also learn about how the brick and mortar stores operate. The module also discusses customer development methodology, 3 engines of growth, and the purple cow theory.

Introduction to Online Marketing Strategies- Course Assessment

Learn about the marketing strategies you can use to promote any business and avoid pitfalls in this free online course.

Introduction to Online Marketing Strategies

The function of marketing ensures that your business is able to connect to customers through promotion on various platforms. This introductory marketing course will teach you the various techniques and methods to help you promote your organization as well as explain the fundamentals of marketing including what marketing really is, how marketing is different from advertising and gives an overview of many sub-fields in marketing.

Setting Yourself up on Google Search and Maps

Update Your Business Profile

Insights from Your Google Business Listing

Endorsing Your Business With Online Reviews

If you own or manage a business, you can create a business profile on Google Search and Maps that would make your business visible to potential customers and lead to increased sales. In this module, you will learn how to list your business on Google, update your business profile, and how online reviews and feedback positively affect your business.

Establishing a Compelling Online Business Presence - Course Assessment

This free online eCommerce course explains how to use a Google Business profile to establish a strong online presence.

Establishing a Compelling Online Business Presence

Building an online business presence can help you develop customer relationships, establish trust and increase brand loyalty. This entrepreneurship course teaches you how to set up your business on Google Search and Maps with the help of a Google Business profile. We also explain how to keep your business information up to date, gain insights from your business listing and grow your business by reading online reviews to improve customer service.

Introduction to Google Analytics Course

Understanding Google Analytics

Overview of Google Analytics Attributes

Google Analytics Demonstrations

This module, Basics of Google Analytics, explains how Google Analytics works and the attributes of Google Analytics, with basic demonstrations of creating and sharing customised dashboards. You will also be shown how to install Google Analytics tracking code on WordPress sites.

Analysing Google Analytics Reports

Data Boosters and Tools

Tracking in Google Analytics

This module, Advanced Google Analytics, explains how to gain useful insights from the various reports on Google Analytics and the steps in setting up key features of Google Analytics such as goals, campaigns, and trackings.

Google Analytics Fundamentals for Bloggers - Final Course assessment

Master the basics of Google Analytics to improve the performance of your digital services with this free online course.

Google Analytics for Bloggers

Data is crucial to the success of content writing and digital marketing. It helps provide valuable insights into what users want and how to meet their demands. When set up correctly, Google Analytics (GA) can give you very beneficial insights. This free online course will show you how to set up Google Analytics for your site or digital service and use its key features to perform necessary content optimization to boost your website traffic.

Getting Started

Dynamic Search Campaign

Dynamic Ad Targets

Adding Extensions

In this module, you will learn how to set up a Google Ads account quickly and add callout and location extensions. We will also introduce you to the best strategy to target the right audience through an Ads campaign.

Google Analytics

Remarketing Lists

Setting up Conversions

Keyword Campaign Introduction

Adwords Editor

This module will teach you how to connect to Google Analytics to monitor your conversion rate easily. We will also introduce you to Adword editor and its significance to search keywords.

Master the Fundamentals for Google Ads - Course Assessment

Learn to quickly set up a profitable and professional Google Ads campaign with this free online course.

Master the Fundamentals for Google Ads

This free online course will help you to quickly and correctly set up a Google Ads account with the least cost in maintenance fees. The method achieves this by going over each critical element in a step by step procedure and highlights which configuration settings are irrelevant or may cost you more than its financial return. You will also learn to identify, sort and rephrase keywords that will attract the most clients to your business.

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